In the world of fashion and beauty, iconic collaborations are rare—but when they happen, they create magic. I recently had the opportunity to photograph an extraordinary campaign for Schwarzkopf Professional’s BLONDME line in collaboration with none other than Barbie™ by Mattel. This collection celebrates bold femininity, diversity, and unapologetic color in a way that only Barbie and BLONDME can deliver.
Shot at my Downtown Los Angeles studio, the concept merged soft couture and powerful hair moments. From platinum curls to flowing braids and Barbie-perfect waves, each model embodied a different facet of modern blonde identity—with editorial precision.
As someone who began in the world of hairstyling under Vidal Sassoon’s mentorship, this shoot felt like a full-circle moment. BLONDME isn’t just a color line—it’s a creative tool that empowers artists and clients to explore identity, fantasy, and transformation. Working alongside the brand’s color team and stylists, I crafted a visual language that was cinematic yet clean, polished but playful—very Barbie, very now.
We leaned into vibrant backdrops, dramatic lighting, and intentional movement to tell each model’s story. Every look was styled to feel editorial but accessible, elevated yet inclusive. From pastel-lavender gowns to bold color-blocked prints, the fashion echoed the same message: blonde isn’t one shade—it’s a spectrum of confidence.
The Barbie collaboration is about more than nostalgia—it’s about redefining what beauty looks like in today’s world. And as a photographer, that’s my favorite story to tell.
Whether you’re a stylist, colorist, or just a lover of beauty imagery, this shoot is a reminder that photography is more than capturing a look—it’s about creating a feeling.
Ready to create your own editorial moment?
I offer custom beauty and fashion portrait sessions tailored for creatives, professionals, and brands who want to stand out. Let’s make something iconic.
